Writing SEO content (search engine optimised content) is a bit of a combination of an art and a science.
You need to create content which is interesting enough for human visitors to read, hopefully encouraging them to take some action on your website – for example signing up for a newsletter, asking for a quote or buying something, while at the same time trying to let search engines know that your content should be at the top of the search engine results list.
Writing SEO Content for Humans
People tend to have short attention spans, and don’t always enjoy reading a lot of text to find out what they want to know. When writing SEO content, try the following ideas:
- Use bullet lists: People generally find it much easier and quicker to scan through a couple of points than to read a long article.
- Don’t constantly sell: Visitors don’t typically visit your site to read how wonderful you are, they are generally trying to find information to help them make a decision of some sort. Providing accurate, honest information of the sort they are looking for is the key to writing SEO content successfully.
- Write correctly: Good grammar and good spelling are much easier to read than poor. Avoid acronyms that only industry insiders understand – they have no place in writing SEO content.
- Be generous: Don’t be afraid to share what you know with your visitors. You are trying to earn their trust and to develop a relationship with them which will hopefully be mutually beneficial.
Writing SEO Content for Search Engines
Only the people who work in the search engine companies themselves know exactly how the search engines prioritise content and know what they will put at the top of the list. However, we should be writing SEO content for search engines, as well as for humans. Some pretty sensible guidelines:
- Choose a key word or phrase: The topic of this article is writing SEO content, and that is the key phrase that I am optimising for. I am hoping that if people search for “Writing SEO Content” on a search engine, they will find this page.
- Place your key word or phrase in the heading: Pretty obvious, the whole purpose of the article is to draw attention to “writing SEO content”.
- Use the key word or phrase in the text: There are some tricks and traps here. Keyword stuffing is frowned upon, so just repeating a keyword a few times isn’t going to work. It is much better when writing SEO content to make sure everything you write would make sense to a person reading it – see how I fitted “writing SEO content” in there? Aim for a two to three percent incidence of the key word or phrase in your article.
- Use the key word or phrase in sub-headings: This may not make a big difference, but it can’t hurt. Notice the three sub-headings in this article, which both mention “Writing SEO Content” at the beginning of each heading.
- Use SEO Friendly URLs: It helps enormously to use human readable addresses (e.g.https://www.nettsite.co.za/writing-seo-content/) (see what I did there?) for your website instead of strings of gibberish that only computers can read.
- Provide sufficient length to appear authoritative: Search engines are believed to favour articles longer than 300 words.
Writing SEO Content for WordPress
WordPress is designed with writing SEO content in mind, so it takes care of a lot of the behind the scenes stuff for you. We recommend using an additional plugin to help you craft the ideal content, and we pre-install Yoast WordPress SEO for all of our WordPress hosting clients. This will help you in writing SEO content by analysing your content and making suggestions for improvement.
You can have your own WordPress Website with Yoast WordPress SEO much quicker, easier and for less than you might think. Follow the link below to SEO success!
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