Your company has a blog, but it’s currently just promoting your products – leading to little traffic or engagement from visitors. You’re starting to wonder if blogging is worth it. However, if you can conduct effective audience research and develop content that speaks directly to that audience, the time invested in a content strategy will be well worth the effort. In terms of SEO benefits alone, companies that have a blog have an incredible 434% more indexed pages than those that do not – a huge leg up on the competition in the SEO marketplace.

Source: How to Make the Most of Your Content Strategy